Apple requires Mac App Store preview videos to match an exact resolution and encoding format. Videos that don't comply are silently rejected by App Store Connect.
Mac
1920×1080
Landscape only
H.264 High
30 fps
15 – 30s
AAC 48 kHz
.mp4
16:9
Cmd + Shift + 5
macOS's built-in screen recording tool. Select "Record Entire Screen" or "Record Selected Portion" and click Record. Stop from the menu bar.
QuickTime Player
Open QuickTime Player, then File → New Screen Recording. Offers more control over audio input and recording area.
Retina displays record at 2x resolution
A standard MacBook Pro records at 3024x1964 or similar Retina resolutions. The App Store expects 1920x1080 — you need to scale down, not just crop.
Window recording vs. full screen
Recording a single window may produce non-standard dimensions that don’t match the 16:9 aspect ratio. Full-screen recording is more reliable.
Variable frame rate (VFR) from QuickTime
QuickTime and Cmd+Shift+5 produce VFR recordings. App Store Connect requires constant 30 fps, so the video must be re-encoded.
Wrong codec in the output
macOS screen recordings use H.264 but not always at the High Profile level Apple requires. The profile and level must match exactly.
Upload your raw Mac screen recording and LaunchSpec takes care of every technical requirement automatically.
Drop your Mac screen recording and get a pixel-perfect App Store preview. First try.
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